About us
Our story
Helping Businesses Grow With Smarter Financial Solutions
Gordon Alan Marten
Founder & CEO
At SmartBooks Accounting, we’re more than just accountants—we’re your partners in financial growth. Founded in Tampa, Florida, our mission is to help startups, small businesses, and growing enterprises take control of their finances, stay compliant, and unlock new opportunities for success.
With expertise in accounting, bookkeeping, payroll, taxation, and financial consulting, our team provides clear, practical, and results-driven solutions tailored to your unique business needs.
Our Priorities
At SmartBooks Accounting, our clients always come first. We take the time to listen, understand your challenges, and design strategies that work for you. Over the years, this client-first approach has helped us earn a reputation for reliability, transparency, and excellence across multiple industries.
saved for our clients
hours of service delivered
in tax returns secured
businesses supported
Why Businesses Choose Us
At SmartBooks Accounting, we are driven by four core values—transparency, integrity, effectiveness, and excellence. We believe in being honest and clear in everything we do, building trust through ethical and compliant practices, delivering measurable results that truly impact your business, and constantly striving to raise the bar in quality and service.
Testimonials and cases
SmartBooks Accounting has been a game-changer for my business. Their team helped me organize my books and save more than I expected in taxes.
— Ron B.
No need to look anywhere else—they are the best! Their payroll services save me hours every month and give me total peace of mind.
— Jack R.
Book a free consultation
Think of us as your financial partner, not just your accountants.